Purina created Pet Charts, a curated collection of the best pet stuff online. This is the first application of the Daylife platform by an international marketer creating a unique content destination for viewers.
Pet Charts is a great example of a DayPI powered application that creates a huge inventory of content for an editor to choose and pick from. Pet Charts pulls positive stories about dogs and cats from the DayPI and stores it in a data store. An editor has a publisher console to pick the stories that they think is the most relevant and promote it to the Pet Charts web portal. Pet Charts also pulls photos from Flickr and videos from Youtube. A user can vote up and down any story, photo or video and the community can float up the cute pets.