Pharmalot is one of the 50 best business blogs writing about pharmaceutical manufacturers’ drug development; mergers and acquisitions; regulatory oversight; safety and pricing controversies, and marketing issues.

Pharmalot used Daylife APIs to introduce a Pharma News section on their blog and build topic pages for the top 14 pharmaceutical companies. They pulled latest articles, developing stories and connections for these companies and provided their users up to date news about them. The connections on the topic pages of these companies introduced users to other companies and people outside of the 14 companies that are creating news in the pharama industry.

Pharmalot also introduced a pharmaceutical industry news ticker on their home page by pulling the latest articles for the 14 companies and merging all the stories for them into a river of news.